The Algorithm Has Changed
Social platforms are now post-centric, not account-centric. Analyzing performance at the individual post level is the only way to systematically understand what the audience actually wants.
Ignite Music · Data A&R
We don't sell dashboards; we sell answers.
Data teams love the numbers, but artists and marketing teams just need to know what to do next. We bridge the gap between raw data and actionable strategy.
The Problem
Artists and their teams are data rich and insight poor. Tools like Chartmetric aggregate millions of data points, but they require the artist team to spend hours digging for answers. They show what happened, but not why. Decisions end up being made on "gut feeling" rather than data, and opportunities to convert social success into business growth are missed.
Our Answer
We combine proprietary AI modeling with human expertise to analyze granular post-level data. We tell you exactly what content is working, how it impacts your business, and what to post next. Think of us as Data A&R.
Why This Matters
Vanity Metrics Are Dead
We look past follower counts to focus on what matters: engagement rate, reach, and retention. These are the true indicators of a healthy fanbase.
Context is King
Platform-specific content outperforms generic cross-posting. Because each platform's algorithms function differently, generic data is useless. We analyze the nuance of each platform separately.
The Social-to-Revenue Pipeline
Social performance is the leading indicator of revenue. By identifying exactly what connects with your fans, you can make smarter decisions to grow streaming, touring, merch sales, and more.
Our Standard Reports
- Social Media Benchmark ReportAn initial report to give you a baseline of where you are and what to do next. Example Report ↗
- Monthly Social Media AnalysisReviews the previous month and trends from the past six months to better guide your strategy. Example Report ↗
- Social Media vs. Spotify Streams ImpactAnalyzes the correlation between your social media activity and your Spotify streams. Example Report ↗
- Event Impact AnalysisMeasures if an event — such as an ad buy or media appearance — influenced your social media or other activity. Example Report ↗
- Sentiment ReportLearn what the Internet is saying about you when you're not in the room. Example Report ↗
- UGC Benchmark ReportMeasures how often fans are using your sounds or imaging on social media and any trends. Example Report ↗
Custom work
Go Deeper — Additional Analysis
When you need a deeper dive, we provide custom analysis built around your goals and the questions you're trying to answer. We pull from the data most relevant to your situation and deliver clear, decision-ready insights — whether that means comparisons, performance evaluation, audience patterns, streaming trends, or other focused reporting.
Ready for answers, not dashboards?
Let's talk about the questions you need answered — and how Data A&R gets you there.
Let's Talk