Artists are creative people, so you don't tend to think of yourself as a small business. But you are.
You have the same issues and challenges as any startup - business organization, product development, marketing, accounting, legal, customer services, and more.
The Artist Startup Program is a unique startup incubator-inspired program that, in about a month, gives you the answers to the test, so you are ready to take it.
How It Works:
Analyze & Assess Current Assets
We take a complete inventory of the your assets and metrics in order
to develop a baseline for creating a strategic development plan.
We work with you to clearly define your brand, and create brand filters, so they can best tell your story and connect with fans across platforms. This is the cornerstone of the Brand Book we will develop for you, which includes:
- Artist Branding
- Brand Filters
- Graphic Style Guide
- Wardrobe Style Guide
- Collateral Guidelines
- Messaging Guidelines
- Publicity Checklist
We will provide you with recommendations and checklists to create the best business organization, as well as instructions for how to properly register with PROs, SoundExchange, publishing administration, etc.
- Legal Organization Explanations
- PRO, SoundExchange, Registration Instructions & Contacts
- Publishing Administration Explanations & Contacts
Digital & Social Strategy
We work with you to create a Social Media Playbook, personalized content strategies and posting guidelines for each, individual social platform. This will include:
- Social Media Playbook
- Social Media Insights & Overview
- Platform-by-Platform Social Media Strategies
- Digital Content Strategies
- Posting Strategies & Guidelines
- Email and Newsletter Strategies
- Competitive Set Tracking
- Bi-weekly Newsletter