Artists are creative people, so they don't tend to think of themselves as small businesses. But they are.

Artists have the same issues and challenges as any startup - business organization, product development, marketing, accounting, legal, customer services, and more.

We help artists and personalities with what they often don't have time or resources to do. Working hand-in-hand, we help build their audience and brand by growing digital platforms and reach, creating compelling content, producing marketing and promotional campaigns, creating partnerships, and helping them reach their goals.

What We Offer:

 

Analyze & Assess Current Assets

We take a complete inventory of the artist's assets and metrics in order
to develop a baseline for creating a strategic development plan.

 

Artist Branding

We work with the artist to clearly define their brand, and create brand filters, so they can best tell their story and connect with fans across platforms. This is the cornerstone of the artist’s Brand Book we will develop, which includes:

  • Artist Branding

  • Brand Filters

  • Graphic Style Guide

  • Wardrobe Style Guide

  • Collateral Guidelines

  • Messaging Guidelines

  • Publicity Checklist

Business Development

We will provide the artist with recommendations and checklists to create the best business organization, as well as instructions for how to properly register with PROs, SoundExchange, publishing administration, etc.

  • Legal Organization Explanations

  • PRO, SoundExchange, Registration Instructions & Contacts

  • Publishing Administration Explanations & Contacts

Digital & Social Strategy

We work with the artist to create a Social Media Playbook, personalized content strategies and posting guidelines for each, individual social platform. This will include:

  • Social Media Playbook

  • Social Media Insights & Overview

  • Platform-by-Platform Social Media Strategies

  • Digital Content Strategies

  • Posting Strategies & Guidelines

  • Email and Newsletter Strategies

Long Term Development

With the foundation set, we begin working on longer term development including:

  • Digital Content Creation

  • Ongoing Digital Strategies and Promotions

  • Marketing and Promotion Campaigns

  • Partnerships and Alliances

  • Brand Extensions

  • Media Strategies

  • Touring Strategies

  • Merchandise Strategies